Privacy Policy

1. Who We Are

Avyaya Rituals is a luxury Indian ritual wellness brand selling handmade soaps, candles, diyas, incense, and bath products. Our website is avyayarituals.com. When you shop with us, subscribe to our emails, or contact us, you share personal information with us. This policy explains exactly what we collect, why we collect it, and how we protect it.

2. What Information We Collect

When you place an order

• Full name, delivery address, pincode, and state
• Email address and phone number
• Payment information — processed securely by Razorpay (India) or PayPal (international). We never store your card or bank details on our servers.
• Order history and product preferences

When you subscribe to emails

• Email address and any ritual preference you share with us
• Email engagement data (opens, clicks) — collected by Klaviyo, our email platform

When you browse our website

• IP address, browser type, device type, and pages visited
• Referral source (how you found us)
• This data is collected via cookies and standard server logs

3. How We Use Your Information

• To fulfil your order — process payment, pack, and ship your products
• To communicate with you — order confirmations, shipping updates, and customer service
• To send you ritual guides and offers — only if you have subscribed. You can unsubscribe at any time.
• To improve our website — understand which pages and products interest you most
• To prevent fraud — protect you and us from fraudulent transactions

4. Who We Share Your Information With

We do not sell your personal information to anyone. We share your data only with the service providers who help us run our business:

• Razorpay — payment processing for Indian orders
• PayPal — payment processing for international orders
• Klaviyo — email marketing and automation
• Hostinger — website hosting
• Courier partners — to deliver your order (your name and address are shared with our shipping partners)

All third-party providers are contractually required to protect your data and use it only for the purpose of providing their service to us.

5. Cookies

Our website uses cookies — small files stored in your browser — to remember your cart, keep you logged in, and understand how visitors use our site. You can disable cookies in your browser settings, but some parts of the website may not function correctly without them. By continuing to use our website, you consent to our use of cookies.

6. Your Rights

Under Indian data protection law and international privacy standards, you have the right to:

• Access — request a copy of the personal data we hold about you
• Correction — ask us to correct inaccurate data
• Deletion — ask us to delete your data (subject to our legal and business obligations)
• Unsubscribe — opt out of marketing emails at any time using the unsubscribe link in any email

To exercise any of these rights, email us at hello@avyayarituals.com or WhatsApp us at +91 89561 63700.

7. Data Retention

We retain your order data for seven years as required by Indian tax and accounting law. Email subscriber data is retained until you unsubscribe. You may request earlier deletion by contacting us directly.

8. Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. Our website uses SSL encryption (HTTPS). Payments are processed through PCI-DSS-compliant gateways. However, no online transmission is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our products and website are not directed at children under 13 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us with their data, please contact us immediately and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects when it was last updated. We will notify email subscribers of material changes.

11. Contact & Grievance Officer